Archive for » December, 2008 «

Tuesday, December 30th, 2008 | Author: Tara Paterson

Leading Eco-friendly Steel Bottle Maker Debuts
Short Run Orders to Promo Marketers Buyers at ASI Orlando Show Jan. 3

Orlando, FL (December 23, 2008) – CynerGreen, the industry leader in eco-friendly reusable stainless steel bottles, launches its ad specialty line January 3rd at the 2009 Advertising Specialty Institute (ASI) Show in Orlando, Florida

Who: CynerGreen (ASI member #48014)
What: 2009 ASI Show Orlando
When: January 3-5, 2009 (Exhibits open January 4-5)
Where: Orange County Convention Center, Booth #3538

Cynergreen, the leader in their category with customers including Microsoft, and Marriott Hotels launches its stylish multi-colored, cost effective line January 3. Said VP Brands, Danelle Hoffer, “We are offering suppliers and distributors the benefits of eco-friendly imprinted promotions that make sense in today’s market — short runs, delivered in days.”

Founded in 2007, CynerGreen, US-based manufacturer of eco-friendly water bottles to the hotel and meetings industry has become the unit sales leader in the stainless steel bottle category.

As Director of Marketing for a prominent hotel chain, Hoffer led a team that broke industry records for pre-opening bookings, and a campaign tapping Cynergreen promotional bottles currently underway for American Express is already yielding strong results.

With this expertise, CynerGreen offers clients expert guidance in the development of promotional campaigns that create success in the current market. At the ASI Orlando show, Cynergreen will provide buyers with new research and tips on how to seize the benefits of strategic eco-promotions and navigate the challenges.

CynerGreen’s durable bottles can be customized with company names and logos in two colors, are available in a wide array of colors and several innovative shapes and sizes, including the new CynerGreen Elegance design with a curved silhouette and wide mouth. The company specializes in short run orders with quick turnaround. Interested buyers can reach Danelle Hoffer directly at Sales: Danelle Hoffer, VP Brands 501-442-8447.

About ASI Orlando
The ASI Show Orlando is ASI’s first and largest trade show of 2009. Throughout the year, ASI Shows in Orlando, Dallas, New York, Chicago, and Las Vegas attract more than 30,000 attendees. Visit www.asishow.com to learn more about the ASI Show and www.asicentral.com for more on the Advertising Specialty Institute.

For additional information on CynerGreen’s products and programs, visit www.cynergreen.com.

Media: Steven Greene 917-656-1837
Sales: Danelle Hoffer, VP Brands 501-442-8447

Monday, December 29th, 2008 | Author: Tara Paterson

With the New Year upon us, it’s time to start thinking about ways we can make changes that will have a positive impact on both our personal lives as well as the world around us.  It can feel overwhelming to know what changes to make with so much information coming at us about so many different topics. 

 

In the news we constantly hear about our need to be more energy efficient as a society as well as individually; how we should use canvas or paper bags over plastic ones; how using plastic water bottles can affect our health; how eating foods with pesticides and hormones is harming both the environment and our health….the list goes on.  So what choices can you make to start an eco- conscious lifestyle without feeling completely overwhelmed?

 

Each month in 2009 we will offer bite size suggestions for ways you can make eco-changes without feeling completely eco- whelmed.  We will also feature our favorite companies and highlight why they have made the choice to go green. 

 

In January we will begin with you.  Start making conscious health choices by choosing organic or natural foods over processed and chemically altered ones.  Take some time to research which companies offer true organic products and what the health benefits are for you and your family.  It’s true it will cost more money out of pocket initially, but in the long run you will spend less money on doctors’ and other medical bills.

 

2009 is the year to make environmentally friendly changes and we are here to help make it just a little bit easier.  Remember, you don’t have to make all of the changes at once, start small and eventually it will become a part of your lifestyle like getting your hair cut!

 

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

 

Wednesday, December 24th, 2008 | Author: Tara Paterson

Statistics show that despite the difficult economic times we are facing, people are still in the giving mood this holiday season. What if you could give a gift and feel good about helping the environment, all at the same time?

Our parent company Cynergreen, has created a program to do just that. Proceeds from the purchase of the CGKidz BPA Free, Stainless Steel water bottle (to view, click here) go to support water bottle programs at elementary and middle schools in need of green support across the country.

The CGKidz bottle is:
500ml | 16.9 ouncesComes with Twist Cap
Drinking cap may be purchased separately
Silver Carabineer included
Lead Free Paint – Completely chemical free
Perfect for lunchboxes or to clip to a backpack

The eco-friendly CG Kidz Logo was designed by 12 year old Riley Hoffer, founder of www.cgkidz.com.

Research further supports that companies who manufacture products with a cause related story, will receive greater support from the consumer market as well. “You absolutely should expect to get a more favorable response to a cause-related item,” says Duke marketing professor Gavin Fitzsimons. This carries over into using items made from recycled materials and other eco-friendly products, he says. “If you’re using a recycled cup or shirt, there is a certain amount of pride. … I can think of examples for myself where, because I’m associating myself with a cause, I believe I feel like I’m starting my day on a positive note by wearing a cause-related shirt.”

“Our research has always found Americans have stronger favorability to companies that support causes,” says Alison DaSilva, executive vice president at the research firm Cone. Translation, find a way to incorporate a great cause into your holiday gift giving this year.

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

Monday, December 22nd, 2008 | Author: Tara Paterson

How about a Christmas Old World style where the season is spent sipping gløgg (a steaming hot mulled red wine laden with raisins, almonds, cinnamon sticks and cloves — which are steeped in aquavit or schnapps) and bustling around advent markets which have been around for hundreds upon hundreds of years.

These markets are where the European traditions come alive. Where the waft of cookies, pastries and sausages fill the crisp air, handmade ornaments are still found adorning ancient fir trees, and glassblowers and other artisans create their crafts in wooden stalls. This is where Christmas is celebrated mirroring what would have been found during Medieval Times. You won’t find malls playing Muzak or stores pushing video gaming systems or the lastest baby doll to use the potty.

In 1434, Dresden Germany had their first Christkindlmarkts, literally meaning ‘Christ child market.’ Craftsmen laid their products out on the streets for citizens to peruse, deciding which of the handcrafted items they wanted to purchase, as well as affording the opportunity for villagers to mingle and share laughter, as well as food or drink, while they shopped. The markets were a bright spot in what could be an otherwise dreary winter.

What makes these markets such a joy even now is that the traditions are not broken, as they feature many handmade items such as nutcrackers, tin tree ornaments, glass balls and ornaments, wooden figures, wooden smokers, and even toys and cookie tins. Each market has a distinct flavor, owing to the specialties of the towns and craftsmen who reside there. Today, you can find these markets around the world, including one in Chicago.

Unlike the more commercialized Christmas celebrations of today, the idea behind the Christkindlmarkt has stayed true, they are still held outdoors, sell hand crafted items, and are a joyous place to visit friends and family, giving a sense of peace and togetherness to cities and towns throughout the world.

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

Thursday, December 18th, 2008 | Author: Tara Paterson

This year, why not spend some time making holiday decorations with the kids using natural items you can collect all year. HGTV featured their program Top 10 Christmas Towns, many of which still make eco- friendly holiday décor, part of their yearly tradition.

Here we have several fun decorations you can follow step by step, courtesy of HGTV.

1.) Corn Husk Angels from Mountain View, Arkansas. Yesterday we featured Mountain View for their old fashioned green Christmas traditions. One of their many unique homemade decorations are these wonderful Angels which you can create to symbolize your own holiday custom. Click here to make your own Corn Husk Angels. This decoration repurposes corn husks!

2.) Cowboy Christmas Decorations from Durango, Colorado. If you’re looking for something with a bit more of a country feel to it, you can learn how to make a western- themed Christmas garland by repurposing old items found in a barn. To learn about this festive holiday décor with a western flare click here. This decoration recycles old farm equipment!

3.) Seashell Wreath from Kennebunkport, Maine. Perhaps you are looking for more of a New England flare for your décor. This simple wreath uses materials found along the water which is something you can have your kids participate in on your next vacation. To make your own wreathes, visit- HGTV for step by step instructions for this and all of these fabulous eco- friendly holiday decorations.

Consider reusing as many items from the natural world as you can for your Holiday tradition and bring some of the old fashioned charm to your house!

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

Monday, December 15th, 2008 | Author: Tara Paterson

With the many technological advances we have experienced in the past two decades, we can be fooled into thinking the days of hand carved ornaments and Christmas by the fire belonged to the childhood of our grandparents, but we would be mistaken to think so.

As little as three decades ago, tucked in the Ozark Mountains, there resides a town- Mountain View, Arkansas, where an old fashioned Christmas still exists. Just thirty years ago, Mountain View was an unknown place without stores or lines of communication to the outer world. They lived a simple life and celebrated their holidays in a true “green” style. Today, you will still find the locals hand carving wood ornaments and making corn husk angels (or other figures) with family and friends. Their long standing tradition also includes dance and plenty of music to fill the air with the joy of the Holiday season. They even share a special celebration of song in underground caverns; by candlelight of course.

It may seem to most that the commercialization of the holiday season has always been the way Christmas has been celebrated, but we can learn a lot from Mountain View, Arkansas. In fact, our very own Cynergreen founders are native to Arkansas and have the same penchant for celebrating an eco-friendly Christmas. Cynergreen is an eco-conscious company manufacturing stainless steel water bottles; great for “green” gift giving. Cynergreen is based in Little Rock, Arkansas.…hmmm, maybe it’s in the water!

Visit the Cynergreen web site today to order your green Holiday gifts!

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

Wednesday, December 10th, 2008 | Author: Tara Paterson

To continue with our green theme for the month of December, here are some additional thoughts for ways to enjoy an earth friendly holiday season.

1.) Start a new tradition. Find new ways to spend time with your family such as starting a Holiday puzzle in early December with the goal of finishing it by Christmas Eve. This will create new memories and keep you home enjoying special time together. It will conserve gas too!

2.) Spend Christmas Eve by candlelight (soy candles of course). This will cut back on the amount of energy you use by eliminating lights and will create a cozy ambience.

3.) Recycle wrapping paper or use gift bags. Try to open your presents carefully in an effort to recycle gift wrap or use gift bags which can be reused countless numbers of times.

4.) Wrap multiple gifts together to cut back on the amount of wrapping paper used. One idea is to include smaller gifts in packages with larger items such as a video game tucked inside of a clothing box.

5.) Give the gift of green. Donate money to a charity or a green initiative in a family member’s name.

6.) Give a green gift! This year give your friends and family an eco- friendly present. There are many affordable gifts to choose from and the internet offers easier accessibility to finding a gift for each individuals taste.

Gift Idea: consider a stainless steel water bottle by Cynergreen. They are affordable, durable, healthy and safe to use. They also come in great holiday colors and there is one for each member of the family, including a stylish stainless steel sippy cup.

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

Monday, December 08th, 2008 | Author: Tara Paterson

The ongoing theme among many this year are ways to conserve and become more efficient in an effort to protect the environment and minimize our carbon foot print on the planet.  An easy way to begin the process is by using some of these “green” suggestions for your Holiday decorating this year.

 1.)      Choose an artificial tree over cutting down a real one.  If you choose to use a real tree, purchase one that has already been cut down; this will cut back on the amount of people cutting down new trees. 

2.)      Use leftover branches cut from a tree to decorate your front door or mantle.  Branches on the bottom of a tree are usually long and perfect for creating a swag on the front door.  This will also minimize the amount of waste from a fresh tree. 

3.)      Use paper bags or newspaper to wrap gifts.  By using paper bags, you can involve your family in fun and exciting ways to decorate gifts.  You can also cut smaller pieces to use as gift tags. 

4.)      Reuse old Christmas cards to make holiday pictures.  You can also frame a Christmas card to give as a hostess gift. 

5.)      Use LED lights for your Christmas tree and outdoor decorating.  They cost a little more, but they use a lot less energy and last a lot longer.  You can find LED lights at most retails stores (such as Wal Mart or Target). 

6.)      Decorate the way they did in the old days by using pine cones, berries, or popcorn on your tree. This will give your tree an organic look and your kids will have fun creating fun decorations for all to see.  

7.)      Use greenery and seasonal fruits and vegetables to create centerpieces and trim for displays.  By using items from the outdoors, you will create a rustic feel and they smell wonderful too! 

Use these green tips to try something different this year.  Enjoy the creativity these suggestions will inspire! 

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children, www.RaisingIntuitiveChildren.com (New Page Books, spring ’09)

Friday, December 05th, 2008 | Author: Tara Paterson

Ask Riley Hoffer of CGKidz and you will find there are plenty of ways you can take an average product and reuse it for many different purposes.  Here are several ways you can reuse a regular jelly jar: 

  • Wash and reuse as a drinking glass
  • Use as a vase for flowers or as a way to water plants or flowers
  • Display collections such as stones or use to hold change
  • Decorate and use to store pencils, pens and other desktop items
  • Use the top as a biscuit or cookie cutter
  • Use to store leftovers
  • Take on a trip to hold fishing bait or sand collected by your little one.

 Any way you decide to reuse a jelly jar, there are plenty of options available.  If you find you don’t have a use for it anymore, make sure you follow the rules and recycle.   As the holidays approach, it’s a good time to find new ways to protect the environment.  Here are a few additional tips for applying the 3 R’s to your routine. 

Reduce: Use products with less packaging, like toys you don’t have to unwrap.  In the case of presents, consider using paper bags this year to wrap gifts.  It’s more cost effective and your children can help decorate the outside for a homemade look.   

Reuse: Reuse scrap paper to make holiday decorations or gift lists.  You can also use paper scraps as gift tags. 

Recycle: Find out how you can help recycle in your community this holiday season.  Visit a shelter or food bank and help them compost or reuse leftover food or start a group effort to collect plastic shopping bags and take them to the local store to recycle.    

Every effort we make will have a positive impact on the future of our planet.  Start now! 

Posted by Tara Paterson, ACPI™ Certified Parent Coach, co-author of Raising Intuitive Children , www.RaisingIntuitiveChildren.com (New Page Books, spring ’09) 

Thursday, December 04th, 2008 | Author: Tara Paterson

Riley Hoffer, a 12-year-old entrepreneur flew more than 1,000 miles to start a special club in Harlem yesterday.She’s on a mission to clean up the world one child at a time.

“Turn the lights, TV, and computer off when you leave the room,” Riley Hoffer suggests.

Hoffer’s teaching kids at Alain Locke Elementary in Harlem how to go green, making the trek all the way from Arkansas.

“We have a landfill not too far from our house, and we drive by it a lot,” Hoffer said. “I see all the water bottles sitting there and I thought we really needed to do something about it.”

So Hoffer designed a stainless steel, reusable water bottle and started the environmental company CynerGreen Kidz.

On Wednesday, she taught 4th graders how to make Christmas ornaments out of recyclable paper, and helped them start an environmental club with green tips that hit home.

“[Riley told us to] get out of the shower a little earlier,” 10-year-old Darmani Wilcher said. “Don’t keep the refrigerator open that long. Recycle, reduce, and reuse.”

It really hit home when Hoffer told the kids that it takes 700 years for a plastic bottle to decompose in a landfill.

“The garbage is going to fill up our earth, and it’s going to be dirty,” 10-year-old Chyanne Bell said. “We don’t want our earth to be dirty. It’s up to us to save it.”

While kids are often told of the importance of recycling and being kind to the environment, the message can be even stronger coming from a 12-year-old peer.

“It was very great, because we heard from a child our age, what she’s doing to keep the world clean and make it a better place,” Bell said.

Next, Hoffer heads to Oregon and Wyoming to start similar environmental clubs, and her hope is to have one in every state in the next few years.

All online proceeds from the sale of Hoffer’s water bottles go to educational programs for middle and high schools across the country. 

Courtesy of WCBSTV in NY. To view the live interview feed of Riley Hoffer presenting at Alain L. Locke elementary school, visit- http://wcbstv.com/local/teen.entrepeneur.green.2.879297.html.